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Cookie Policy
Last updated: 27 September 2026
This Cookie Policy explains how SARL M.C. DAVIDIAN ("MC Davidian", "we", "our"), 84 rue Denis Papin – ZAC du Cerceron – 83700 Saint-Raphaël – France, uses cookies and similar technologies on mcdavidian.com. It complements our Legal Notice.
1. What are cookies?
Cookies are small text files placed on your device when you visit a website. Similar technologies (pixels, identifiers stored in your browser) are also referred to here as "cookies". They allow the site to work properly, remember your choices, measure how the site is used and, only with your consent, measure the performance of our advertising.
2. Your consent
When you first visit our site, a consent banner lets you accept, reject or customise non-essential cookies. Essential cookies are always active because the site cannot work without them. All other cookies (analytics and advertising) are only set once you have given your consent. Rejecting them does not prevent you from browsing or ordering.
3. The cookies we use
Essential cookies and exempt measurement (always active)
| Service | Purpose | Maximum duration |
|---|---|---|
| Our shop (PrestaShop) | Session, shopping cart, customer account, security | Session to 20 days |
| Consent management (LGCookiesLaw) | Remembers your cookie choices | 12 months |
| Stripe (payment) | Secure payment and fraud prevention | 12 months |
| Matomo (audience measurement hosted on our own server) | Anonymous visit statistics (pages viewed, where visits come from), configured without cookies and with anonymised IP addresses; data is not shared with third parties | No cookie set |
| Google reCAPTCHA | Protects the contact form against spam and bots | Session to 6 months |
| Robot protection for our product filters (cookie mcd_human) | Security: checks that our product filters are used by a real browser and not by an automated robot. Value 1, no personal data | 1 day |
| Newsletter pop-up (cookie iqitpopup_*) | Remembers that you closed the newsletter pop-up, so it is not shown again | 10 days |
Analytics (consent required)
| Service (company) | Purpose | Main cookies | Maximum duration |
|---|---|---|---|
| Google Analytics 4 (Google Ireland Ltd), via Google Tag Manager | Aggregated statistics on how the site is used, sales and advertising performance | _ga, _ga_* | 13 months |
| Microsoft Clarity (Microsoft Corporation), via Google Tag Manager | Understand how visitors use the website (clicks, scrolling, pages viewed) to improve it | _clck, _clsk | 1 year, 1 day |
Microsoft Clarity
We use Microsoft Clarity to understand how visitors use our website (clicks, scrolling, pages viewed) so we can improve it. Text typed in forms is masked.
In the European Economic Area, the United Kingdom and Switzerland, Clarity runs only if you accept analytics cookies.
Elsewhere, Clarity may record your visit without setting any cookies until you make a choice in the cookie banner. If you accept, Clarity sets its cookies; if you decline, Clarity stops recording.
Microsoft processes this data as described in its privacy statement: https://privacy.microsoft.com/privacystatement
Advertising (consent required)
| Service (company) | Purpose | Main cookies | Maximum duration |
|---|---|---|---|
| Google Ads (Google Ireland Ltd), via Google Tag Manager | Measure purchases resulting from our Google ads and show you relevant ads | _gcl_au, _gcl_aw | 90 days |
| Meta Pixel (Meta Platforms Ireland Ltd – Facebook, Instagram), via Google Tag Manager | Measure the performance of our Facebook and Instagram ads and show you relevant ads | _fbp, _fbc | 90 days |
For Google, we use "Consent Mode": until you accept, no Google analytics or advertising cookie is set. Meta tags only fire after you have accepted advertising cookies.
4. Data transfers outside the European Union
Google, Meta and Microsoft may process some data outside the European Union, in particular in the United States. These transfers are covered by the safeguards provided by the GDPR (EU–US Data Privacy Framework adequacy decision or European Commission standard contractual clauses, depending on the company). For more information, see their privacy policies:
- Google: policies.google.com/privacy
- Meta: facebook.com/privacy/policy
Microsoft Corporation (United States), for Microsoft Clarity. Microsoft is certified under the EU-U.S. Data Privacy Framework.
5. Managing or withdrawing your consent
You can change or withdraw your consent at any time by clicking "Manage cookies" at the bottom of any page. Withdrawing your consent is as easy as giving it. You can also delete or block cookies in your browser settings; please note that blocking essential cookies may prevent the shopping cart and your account from working.
6. How long your choice is kept
Your choice (acceptance or refusal) is stored for up to 12 months, after which we will ask you again.
7. Contact
For any question about this Cookie Policy or about how your personal data is processed, contact us at info@mcdavidian.com. You may also lodge a complaint with the French data protection authority, the CNIL (www.cnil.fr).